Strategic PR and brand architecture for founders who are ready
to be seen, positioned, and protected at the highest level.
Brand Leverage Blueprint
A complete strategic brand system — built by a 20-year PR veteran who has handled some of the most scrutinized reputations in sports and entertainment. Delivered in 30 days. Designed to last a decade.
What's Included
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Brand Voice Architecture
Your exact language, tone, and positioning codified across every channel
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Cultural Positioning Map
Where you live in the cultural landscape — and what territory you own
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Media Narrative Framework
The story editors, producers, and journalists will actually run with
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90-Day PR Activation Roadmap
A sequenced plan to earn the rooms and placements that move the needle
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Influence & Partnership Matrix
Strategic alignment with the collaborators and platforms that amplify you
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Crisis Communication Protocol
Pre-built response architecture so you never react — you only respond
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60-Minute Strategy Session
Live deep-dive with Rachel to align, prioritize, and set execution in motion
Investment
Pricing is presented after a short intake conversation. RCA is selective by design — Rachel reviews every application personally before extending an invitation.
20+
Years in PR & Brand Strategy
4
Clients Per Quarter — By Design
30
Days to Full Delivery
“Visibilityisnot
thesameas
influence.”
You can have a million followers and still not have a brand. You can be everywhere and still not be remembered. You can be talented, credentialed, and undeniable — and still be undervalued by your market.
The difference between visibility and influence is strategy. It's the narrative architecture that makes people not just notice you — but believe in you, pay premium for you, and tell others about you.
Rae Christine Agency exists for culturally influential brands who've already captured attention and are ready to transform it into legacy.
- —Strategic storytelling that converts visibility into revenue
- —Cultural fluency that keeps your brand relevant, not reactive
- —Narrative architecture built for legacy — not just the moment
How We Build
Leverage
Six integrated disciplines — refined across 20 years in sports, media, and entertainment — working in concert to transform your visibility into lasting value.
Messaging Strategy
Shape narratives that cut through the noise and resonate with the audiences that matter — across every channel, at every touchpoint.
Cultural Strategy & Revenue Architecture
Convert cultural capital into commercial opportunity. We build the strategic frameworks that turn your influence into a business asset.
Brand & Visibility Consulting
Define who you are, who you're for, and why it matters — then build the visibility plan that puts you in front of the right people at the right moment.
Platform & Identity Architecture
Build the infrastructure your brand runs on — from digital platforms to voice guidelines to channel strategy — designed to scale without losing authenticity.
Crisis & Reputation Management
Proactive and responsive. When challenges arise, we implement the tactics that manage perceptions, preserve trust, and protect what you've built.
Legacy Protection
Your reputation is a long game. We help you lead intentionally — building the kind of brand that endures beyond any single moment, campaign, or headline.
Results That Live In Culture
Jake From State Farm
The Challenge
Turn a recurring TV commercial character into a genuine cultural icon with social staying power.
What We Did
Launched and managed Jake From State Farm's social media strategy — his voice, content cadence, and cultural positioning.
The Result
Jake became one of the most recognized insurance mascots in history. A character people actually follow, meme, and engage with.
The NBA Bubble
The Challenge
Manage communications for a historic, high-scrutiny sports bubble during a global pandemic and social justice movement.
What We Did
On-the-ground comms inside the Disney World bubble. Media relations, player messaging, real-time crisis response.
The Result
The bubble completed successfully. Zero major PR disasters. The NBA's handling became a model for other leagues.
Chicago Red Stars
The Challenge
A high-profile ownership scandal threatening the club's reputation and the broader NWSL's credibility.
What We Did
Led crisis communications through the ownership sale — media narrative, stakeholder messaging, protecting player relationships.
The Result
Navigated the transition with the club's reputation intact, positioned for a fresh chapter under new ownership.
When the internet made Rachel a character,
she made it a masterclass.
Views on a single TikTok that changed the trajectory of an entire career
Followers gained in 2 weeks — and a full-time agency launched in response
Years at the intersection of sports, media & entertainment before going solo
"My mind is blown... Rachel, you are GOOD."— Jennifer Drake, Client, Rae Christine Agency
"Rachel was refreshingly honest and down-to-earth. She doesn't just tell you what you want to hear — she tells you what your brand needs to hear. That's rare, and it's invaluable."— Rachel Pinzur, Client, Rae Christine Agency
Featured In
Rachel Parrish · Chicago, IL
Rachel Parrish
Founder & CEO — Rae Christine Agency
On July 15, 2024, Rachel Parrish posted a TikTok from Las Vegas. She wasn't trying to go viral. She was on vacation, curious about why women stopped wearing heels to clubs. The video got 21 million views.
The internet made her a character — #GreenDressGirl. Rachel made it a case study. She didn't delete the video. She didn't clap back. She waited, strategically, until she hit TikTok's 10,000-follower monetization threshold, then dropped a 6-minute follow-up that recentered her brand — the green dress displayed behind her like a trophy. Her followers went from 3,100 to 45,000. TMZ called. Tamron Hall's team called. Complex, Newsweek, PBS, USA Today, PR Daily. She turned a moment of ridicule into the launch of her full-time agency.
This is what 20 years in sports and entertainment PR looks like in real time. Rachel has managed Jake From State Farm's cultural rise at State Farm, run communications during the NBA Bubble, and navigated crisis PR for the Chicago Red Stars through an ownership scandal. She's handled high-stakes reputation work for athletes, entertainers, and executives. She's been in every room where brand decisions at that level get made.
Rae Christine Agency is that experience — brought to the brands that deserve it.
- —Launched Jake From State Farm's social media strategy — turned a character into a cultural icon
- —On the ground in the NBA Bubble, managing communications during one of sports history's most scrutinized moments
- —Led crisis communications for the Chicago Red Stars through their high-profile ownership sale
- —Managed public image and brand narrative for professional athletes and entertainers
- —Experience spanning the NBA, WNBA, NBC Sports, and State Farm
- —Featured on TMZ, the Tamron Hall Show, Complex, Newsweek, PBS, USA Today, and WTTW Chicago
- —Founder of Rae Christine Agency — Chicago-based, 2022
"When brands honor their voice and cultural influence, they don't just build audiences — they build movements."— Rachel Parrish
The Name
"Rae" — from her childhood nickname, honoring her paternal grandmother Eddie Mae, a published poet whose creativity and resilience shaped everything. "Christine" — from her maternal grandmother, carrying two women forward in every client she serves.
As seen in
Creative Studio
Strategic storytelling meets cinematic creativity.
Creative Partner / Director
Brooklyn Wheeler
Campaign Strategy
Brand Identity
Media Relations
Narrative Architecture
Cultural Strategy
Thought Leadership
Crisis Management
Legacy Protection
Platform Architecture
Revenue Architecture
Personal Brand Strategy
Market Positioning
PR & Visibility
Stakeholder Relations
Brand Architecture
Campaign Strategy
Creative Direction
Brand Positioning
Cultural Authority
Media Partners & Collaborators
From Blueprint to
Market Dominance
Strategic Discovery
Deep-dive audit of your brand, market, and competitive position. We assess current perception, identify gaps, and map the positioning opportunity.
- Competitive landscape analysis
- Market perception assessment
- Narrative gap identification
- Positioning opportunity mapping
Blueprint Delivery
Your custom framework, delivered in a private 3-hour intensive. Every pillar of your brand strategy, built and ready to implement.
- Positioning statement
- Messaging architecture
- Brand voice guidelines
- Competitive differentiation framework
Leverage Implementation
Hands-on execution support with monthly strategy sessions. We work alongside you to activate the blueprint and measure results.
- 90-day go-to-market roadmap
- PR strategy + target media list
- LinkedIn + social positioning
- Performance metrics framework
Ready to Become
Inevitable?
Applications for the Brand Leverage Blueprint are reviewed personally by Rachel. RCA works with a selective roster of clients — depth over volume, always.
— or —
Email Us Directly →